One of England's newest universities is offering tailor-made degrees in the management of selling beds. Buckinghamshire New University in High Wycombe is offering a retail management foundation degree developed in partnership with bed company Dreams.
Like the much-publicised "McDonald's A-level", the Dreams degree incorporates the existing company training package.
But Buckinghamshire New University vice-chancellor Ruth Farwell said: "Whilst we recognise the impetus behind the decision to allow companies such as McDonald's to award their own qualifications, we believe that it is better for employers to partner with universities in initiatives such as this one."
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