Price : - Up to you, no really!

Innovative rock band Radiohead has stunned the music world by announcing that its forthcoming album will make its debut as a digital download available for whatever individual consumers want to pay for it.

Guitarist Jonny Greenwood announced on the band's website late Sunday night that the new album In Rainbows has been completed and would be released Oct. 10 online.

When pre-ordering the album through the website, the checkout screen returns the message: "It's up to you."

A subsequent message adds: "No really, it's up to you."

A physical version of the band's seventh album — a special edition featuring two discs as well as lyrics and artwork — will follow in December.

The critically acclaimed band fulfilled its contract with record label EMI with its previous album, 2003's Hail to the Thief.