Saturday, November 17, 2007

Eurostar ads annoy a couple of people

A series of tongue-in-cheek adverts for Eurostar depicting stereotypical images of British life have prompted complaints that they are offensive. The images, promoting services to Brussels, have gone up on hoardings and posters in four Belgian cities.

One which shows a half-naked skinhead relieving himself in a teacup, received five complaints from British people in Belgium, a Eurostar spokeswoman said. She said the firm had apologised to them, but the adverts would remain.

The spokeswoman for Eurostar said the campaign had become popular and was specifically for Belgium.

It would not be used in either France or the UK. In a statement Eurostar said: "They've [Belgian people] been trying to get hold of copies of the posters and have sent in emails and letters of congratulation on how successful the campaign is. For those few who have complained we are sending them a personal letter apologising if we caused offence and explaining the thinking behind the creative and the use of humour."

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