Valentine's Day is still months away, but the Russian province of Ulyanovsk is celebrating a day just for lovers. Wednesday 12th September,(today), is officially conception day.
"Almost all civil servants will stay at home," explained the region's governor, Sergei Morozov. "I hope they devote themselves to their children and to their partners."
Officials are hoping Ulyanovsk citizens will get a little amorous so that nine months from today on June 12, new babies will arrive just in time for the holiday known as Russia Day.
All couples who successfully procreate will receive prizes such as a refrigerator or television as a thank you for assisting Russia with a countrywide effort --reversing the nation's population decline.
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