Wednesday, September 13, 2006

Camp madness


The makers of Camp Coffee have changed the label on their famous jars - after complaints of racism.

The makers of the chicory-flavoured essence are now using an image of a Scottish soldier sitting side by side drinking coffee with a turbanned Sikh.

Earlier labels showed the Indian apparently serving the kilted soldier which provoked a storm of protest from race equality groups who claimed at the time that the label delivered "an offensive and racist" message.

As an interim move the firm removed the tray from the servant's hand but now the label depicts the bearer and the Gordon Highlander officer sitting as equals - no longer promoting the master-servant Days of the Raj message.

The Central Scotland Racial Equality Council has welcomed the latest updating claiming that it will help change the mentality of young people to see how different races now relate.

2 comments:

yellowdoggranny said...

sigh***

dom said...

Political correctness gets on my tits !