MICHELIN Man is bouncing back after eight years away spent burning blubber.
He features in a new ad campaign for the tyre firm — with a slimmed-down torso to reflect more health-conscious times.
Marketing chief Thierry Rudloff said: “It shows the evolution of people and is a way of keeping up with changes in society.”
Michelin brought back its familiar icon, first used in 1905, after research showed that he was recognised by 83 per cent of the public.
Alloy-al following, indeed.