The outcome of a Dutch reality show could literally mean the difference between life and death.
The new TV show centers around a terminally ill woman who will choose one of three contestants to receive one of her kidneys after she dies.
TV executives said the "Big Donor Show" will highlight the country's shortage of organ donors.
But critics have called the show unethical and tasteless. Several members of the Dutch parliament have said it's a bad idea, and one plans to ask the government to block Friday's premiere broadcast.
Even the European Union has weighed in, saying the show is in "rather bad taste."
Still, television executives said the show points to a reality that is "even more" tasteless -- that many people waiting for kidney transplants die before receiving them.