A radio DJ tricked an ASDA (Walmart*) worker into announcing 'Tesco is cheaper' over the tannoy of a packed store. Tesco & ASDA are the biggest two supermarket rivals in Britain.
The unknown joker called the store asking for help finding his missing daughter 'Tess Cosis-Cheaper'(opens in Windows media player), who he said was inside.
The dozy customer service worker didn't spot the joke and immediately put out a call for the bogus girl - repeating her name TWICE.
The cheeky DJ was left laughing his socks off to the amazement of his co-presenters.
It isn't clear when the recording took place but embarrassed bosses at the store in Charlton, London, last night confessed they had no idea they had been duped.
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