An all-chocolate room was unveiled in Manhattan on Tuesday – a pre-Valentine's Day creation complete with furniture and artwork made of the sweet stuff.
"It's the perfect bit of sin," said Ali Larter, star of TV's "Heroes," of the Godiva chocolate "pearls" that are her private daily indulgence.
Here, they were dripping off the chandeliers above the dining table, which was a sea of stars, truffles and crescents – all chocolate, of course, under glass.
Larter is the celebrity face hired by the Belgian chocolatier for its annual Valentine's Day promotion contest. This year, anyone who buys the winning box of chocolates – for $23 and up – may win the chocolate room. It is to be re-created in a suite of Manhattan's Bryant Park Hotel for a pampered getaway weekend for two in May.
The winning box – sold only in North America – will contain a note informing the buyer of his or her good luck.