A man who calls himself a tantric master has broken his own world record by standing in ice for 72 minutes.
The 48-year-old Wim Hof outside Rubin Museum of Art in a clear container filled with ice for an hour and 12 minutes on Saturday.
He set the world record for full body ice contact endurance in 2004, when he immersed himself in ice for one hour and eight minutes.
Hof says he survives by controlling his body temperature with the tantric practice of tumo.
His feat kicks off BRAINWAVE, a five-month series of events in New York exploring how art, music, and meditation affect the brain.