A six-year-old boy was ordered to remove his hood for "security reasons" as he walked through a shopping centre with his mother, Britain's Mirror newspaper reports.
An over-zealous security guard ordered little Jack Johnson to take off the hood he was wearing because the mall in the southern coastal city of Southampton has a "no-hoodie" policy.
The paper says the 3ft11inch tall boy fell foul of a ban, in force at many malls throughout Britain, aimed at protecting shoppers from being intimidated by unruly youths.
"It was chilly and Jack was coming down with a cold so I wrapped him up warm," his mother, Tracy Johnson, said.
When she protested, management at the mall apologised and gave the boy and his mother shopping vouchers.