Saturday, November 25, 2006

Road safety Danish style

A new Danish road safety video on the Internet features topless blond women with speed limit signs urging drivers to stop speeding.

Danish road safety council official Julia Pauli claimed that the satirical news report was made to better communicate with young male drivers and has so far met with mostly positive feedback.

"If you want to reach the young people, you have to communicate on their conditions ... So, topless women are working," Pauli said of the Speedbandits video.

With speeding drivers accounting for a quarter of all Denmark's road deaths, the video is part of an increasing effort by area officials to crack down.

Asked if the council would respond to feminist criticism of the video by creating a female-oriented counterpart featuring a man exposing his bottom, Pauli told the BBC that viewers would have to wait to find out.

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