Tesco has been forced to remove a pole-dancing kit from the toys and games section of its website after it was accused of "destroying children's innocence".
The Tesco Direct site advertises the kit with the words, "Unleash the sex kitten inside...simply extend the Peekaboo pole inside the tube, slip on the sexy tunes and away you go!"Soon you'll be flaunting it to the world and earning a fortune in Peekaboo Dance Dollars".
The £49.97 kit comprises a chrome pole extendible to 8ft 6ins, a 'sexy dance garter' and a DVD demonstrating suggestive dance moves.
The kit, condemned as 'extremely dangerous' by family campaigners yesterday, was discovered by mother of two Karen Gallimore who was searching for Christmas gifts for her two daughters, Laura 10, and Sarah, 11.
Mrs Gallimore, 33, of Ellesmere Port, Cheshire, said yesterday: "I'm no prude, but any children can go on there and see it. It's just not on."
Dr Adrian Rogers, of family campaigning group Family Focus said yesterday that the kit would "destroy children's lives". He said: "Tesco is Britain's number one chain, this is extremely dangerous. It is an open invitation to turn the youngest children on to sexual behaviour. This will be sold to four, five and six-year olds. This is a most dangerous toy that will contribute towards destroying children's innocence."
He added: "Children are being encouraged to dance round a pole which is interpreted in the adult world as a phallic symbol.