Will ewe be my valentine ?

A group of lonely heart farmers have put their photographs on milk bottles in an attempt to find love.

Five single dairy farmers are advertising on Calon Wen milk with the slogan Fancy a Farmer to mark St Dwynwen's Day, the Welsh St Valentine.

The idea came from Calon Wen director and single farmer Iwan Jones, from Groes, near Denbigh - one of five farmers whose picture is featured.

Mr Jones said the countryside could be "a hard place to find a date".

The 30-year-old said he came up with the idea for the rural matchmaking venture after realising a large number of Welsh farmers were single.

He said: "Calon Wen was founded to support family farmers but a quarter of our members are single, which was becoming a bit of a joke.

"We want to encourage farmers to consider online dating as a fun way of meeting people."

The project is jointly run with online dating agency Pishyn (Welsh slang for gorgeous) where people who log on can find out more details about the farmers involved.

On his own milk bottle sticker, Mr Jones lists his interests as "supporting Wrexham FC and listening to music". He said: "It's just a bit of a laugh really but if an attractive young lady contacts me I certainly won't turn her away."

The project, which features three male and two female farmers, is being launched on Thursday to coincide with St Dwynwen's Day - the Welsh equivalent of St Valentine's.