Selling kayaks to Eskimos

Sea Kayaking UK, which is based in Holyhead, Wales , has already exported 18 of its hand-built fibreglass canoes to Iceland in the last year and is also dealing with an order to supply Inuit fishermen in Greenland.

"We've been exporting to Iceland for two years and this week we're sending two kayaks to Greenland," says company boss Nigel Dennis.

"It's come full circle really. The Inuit who are buying these are using them to hunt in the waters around Greenland."

Nigel Dennis himself is one of the country's most accomplished kayakers, becoming the first to paddle around the UK 20 years ago.

He has also just completed the first circumnavigation of South Georgia in the South Atlantic.

The Kayak, which means 'skin covered canoe', originates from Arctic regions, but people with growing disposable income in newly-wealthy economies like Iceland's are now able to splash out on more expensive products from abroad.