Tuesday, July 11, 2006

One unhappy Italian firm

An Italian electrical chain has lost £12 million after it ran a campaign offering customers who bought TVs their money back if Italy won the World Cup.

Sales at Mediaworld's 65 stores jumped 30 per cent in the promotion.

2 comments:

yellowdoggranny said...

holy cow....that's unbelievable...you know we american's just think all you football fans and world cup fans are a little off..wish i had bought a tv though..

dom said...

I'd have happily bet on Italy if I knew I was getting a free tv too !