A supermarket chain is today launching a range of "ugly" looking seasonal fruit at discounted prices for use in cooking.
The "class two" strawberries, tomatoes, plums and other fruit will be either visually flawed or oddly shaped, according to Waitrose. They will be marketed for use in cookery and jam-making amid concerns over food waste, the chain said.
The packs cost about 50p to £1 less a kilo than their perfect-looking equivalents. Waitrose fruit buyer Tom Richardson said: "Supermarkets are often criticised for rejecting fruit and vegetables because they don't look picture perfect."